Time Out’s Global Fashion Launch: New Lifestyle Brand for City Travelers

I was digging through my closet last weekend. I found a worn-out concert tee from a trip to Lisbon. It’s more than just fabric. That shirt holds the sound of Fado music and the taste of pastéis de nata. It’s a piece of a city I carry with me. Now, imagine if your favorite city guide could design that perfect, memory-holding piece for you. That’s exactly what’s happening.

Time Out, our trusted guide to urban life, is stepping into fashion. They’ve partnered with Korean fashion leader TBH Global. The new brand is “Designed for City Travellers.” It’s for anyone who explores, whether across an ocean or across town. This move feels deeply personal to me. It’s about wearing your city spirit.

A pilot launch happens online this November. It’s a test run before the full February 2027 debut. Graphic tees inspired by six cities will drop first. Think London, New York, and Seoul. Travel accessories and premium Korean beauty products join them. This isn’t just merchandise. It’s a wearable extension of decades of city expertise.

Chris Ohlund, Time Out’s CEO, shared the vision with me. “We’ve always helped people discover the best of the city,” he said. “This partnership takes that relationship into a new category.” The apparel will have two lines. One is versatile pieces for everyday urban life. The other draws directly from Time Out’s rich creative archive. Nearly sixty years of magazine covers and photography will inspire unique drops.

Jong Wan Woo, CEO of TBH Global, sees a powerful fusion. “Time Out has a deep connection to urban culture,” he noted. “We combine that with our fashion expertise.” Their goal is building a global lifestyle brand for city lovers. The initial focus is a “City Travel Casual” concept. It promises both style and practicality for the urban explorer.

After the pilot, the brand expands internationally. Pop-up shops will appear in South Korean department stores first. The ambition grows from there. This launch represents a strategic shift. Time Out is evolving beyond media and food markets. They’re creating new ways for us to engage with the cities we love.

It makes perfect sense. Our clothes tell our stories. They comfort us during a long commute. They spark conversations in a coffee shop line. A brand that understands city rhythms can design for those moments. This collaboration promises pieces that are both recognizable and genuinely useful. It’s about translating a feeling into fabric.

So, what would you wear to embody your favorite city? Would it be the energy of New York or the calm of Osaka? This new line invites us to think about our urban identity. It encourages us to carry our adventures with us, every single day.

• Wearable city spirit
• Graphic tees inspired by cities
• Travel accessories
• Premium Korean beauty products
• Two apparel lines
• Global lifestyle brand for city lovers